Effect of Endorser’s Creditability, Advertising Message and Advertising Appeal on Advertising Effectiveness

In today’s environment, most of companies spend a major part of their capital on advertisement of their products. This study tries to explore ethical problems that are found in advertisements. The objective of this study is to evaluate ethical issues, ethical misconducts in celebrity endorser’s and ethical problems in content and message of advertisements. The data was gathered through questionnaire from 12 universities of twin cities i.e. Islamabad and Rawalpindi of Pakistan. The SPSS software is used to conduct reliability, validity and regression analysis. The results of study reveal that advertising messages ethics and advertising appeal have significant relationship with advertising effectiveness. The statistical result also showed that there is significant effect of advertising message with advertising effectiveness. The findings of study reveal that celebrity endorser’s ethics have insignificant effect on advertising ethics. From the result of this study it is shown that among Pakistani younger segment, there is little value of what celebrity endorser own past is and they are more inclined towards what are they selling. The results of advertising appeal and advertising message shows that people rejects the current practices of Pakistani media and advertisers and they are of the opinion that marketer and advertiser should be more ethical and follow the cultural values of Pakistani society. Keywords: Advertisement Ethics, Endorser’s Credibility, Consumer Behavio

Effect of Parenting Style on Child Behavior: A Qualitative Analysis

Parting styles and its impact of child behavior is core phenomena of behavioral science that needs specific attention from researcher and practitioner around the globe. The purpose of present qualitative study is to explore the new trend of parenting style emerging in the society and their impact on child behaviors by using unstructured interviews trough homogeneous sampling of parents located in Islamabad and native areas. The data gathered from unstructured interviews was transcribed and processed through thematic analysis using N-Vivo 10 software. The findings of study reveal the notion that ultimately behavior of child depends upon parenting style and many factors contribute in shaping parenting style that may be external environment, support, love, affection and opportunities. Effective communication is the ultimately outcome that is effective among majority of parents and that can be used by parents in accessing their child behavior and adjusting their parenting strategies Keywords: Communication, Support, Affection, Authoritative

ROLE OF TRANSCRANIAL MAGNETIC STIMULATION TMS & rTMS) IN INVESTIGATION AND POSSIBLE TREATMENT OF IMPULSIVITY IN NEUROPSYCHIATRIC DISORDERS WITH ADHD AND BPD AS EXAMPLES

Pathological Impulsivity is a crucial component of several neuropsychiatric disorders and is cause of significant observed distress and morbidity. Here I will take ADHD and Borderline Personality Disorder (BPD) as examples neuropsychiatric disorders with pathological impulsivity as an important component to describe the usefulness of TMS and repetitive TMS (rTMS) as an investigative tool as well as a potential therapeutic tool

ADULT-ADHD AND POTENTIAL ROLE OF TRANSCRANIAL MAGNETIC STIMULATION (TMS & RTMS) INVESTIGATION AND TREATMENT

This short paper reviews the case for the use of Transcranial magnetic stimulation in the treatment of Adult-ADHD, summarising present knowledge and making the case for future studies

ADULT-ADHD AND POTENTIAL ROLE OF TRANSCRANIAL MAGNETIC STIMULATION (TMS & RTMS) INVESTIGATION AND TREATMENT

This short paper reviews the case for the use of Transcranial magnetic stimulation in the treatment of Adult-ADHD, summarising present knowledge and making the case for future studies

The Role of External Debt on Economic Growth: Evidence from Pakistan Economy

External debt plays a major role in shaping the economic activity of any country. The purpose of the study is to determine the role of external debt on economic growth in Pakistan economy. The study incorporate Gross domestic product (GDP) as a measure of economic growth and gross domestic saving (GDS), gross capital formation (GCF) and external debt stock (EDS) as measure of economic debt. OLS regression model has been employed along with descriptive statistics over the time series data for 39 years. The statistical findings of the study reveal that gross capital formation (GCF) and external debt stock has significant positive effect on Pakistan GDP while gross domestic saving does not have significant impact on GDP of Pakistan. Keywords: External Debt, Gross Domestic Product, and Economic Growth

INVESTIGATIVE AND THERAPEUTIC USES OF TRANSCRANIAL MAGNETIC STIMULATION (TMS) IN ATTENTION DEFICIT HYPERACTIVITY DISORDER (ADHD)

Attention Deficit Hyperactivity Disorder (ADHD) is a common neuropsychiatric disorder that affects children and young adults. It results in significant impairment of their educational, social and occupational functioning and is associated economic societal burden. Whilst there are effective medications (such as methylphenidate) as well as some psychobehavioural therapies that can help with management of symptoms of ADHD, the former can have significant cardiac side effects, which limit their use. For number of patients these treatment options lack efficacy or are not acceptable. There is need to improve our understanding of neurobiology of ADHD as well as explore other treatment options. Transcranial magnetic stimulation (TMS) and repetitive transcranial magnetic stimulation (rTMS) are safe and non-invasive investigative and therapeutic tools respectively. In this short paper, I will explore the potential role of TMS and rTMS in further improving our understanding of the neurobiology of ADHD as well as possible treatment option

TRANSCRANIAL MAGNETIC STIMULATION (TMS) IN ATTENTION DEFICIT HYPERACTIVITY DISORDER (ADHD)

Attention Deficit Hyperactivity Disorder (ADHD) is a common neuropsychiatric disorder, which affects children as well as adults and leads to significant impairment in educational, social and occupational functioning and has associated personal and societal costs. Whilst there are effective medications (mostly stimulants) as well as some psychobehavioural treatments that help alleviate symptoms of ADHD, there is still need to improve our understanding of its neurobiology as well as explore other treatment options. Transcranial Magnetic Stimulation (TMS) and repetitive transcranial magnetic stimulation (rTMS) are safe and non-invasive investigative and therapeutic tools respectively. In this short article, I will explore their potential for improving our understanding of the neurobiology of ADHD as well consider its as a possible treatment option